How do people make sense of and give meaning to cultural products?
Targeting an audience:
Movie companies aim different films and artists at different target audiences. They do research to help them find out what people want to see and how to market their films and other promotional material.
But how...?
Researchers use:
- Surveys
- Polls
- Focus groups
- Questionnaires
Commonly:
- Blogs
- Social networking tools
To share ideas, films and images and gain feedback.
They also talk to people!
Researchers may set up test screenings to gauge audience reaction to a film - You can't exactly do this but you can gauge ideas, get initial reactions and show your plans to people and see what they think.
When an audience consumes a product they bring many things with them. For example:
- Upbringing
- Lifestyle
- Culture
- Attitudes
- Education
- Emotions
- Knowledge
- Expectations
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